The graceful, generous and refined design is oriented for the urban young professionals.

This product communicates a noble feeling, showing Chinese Characteristic and graceful design features. Additionally the product also focuses on operation ergonomic. It has been inspired by wristwatches in terms of decoration, product material and surface treatment. The product uses sapphire glass, jade, and GE’s original pigment for the plastic parts.

A sliding-type mobile phone with a brand-new DV concept. The camera can be turned 270 degrees to target different angles. Newplan provided the whole conceptual design and engineering service including product strategy, market analysis, definition of functionality and performance, design and technical realization.

The 3G mobile phone is Huawei’s first 3G phone with independent research and development. The design is subtle, graceful and timeless and was honored ’the best 3G mobile’ by Asia Mobile Award.

Its design targets young people, especially university students. The colors and materials are kept focused on trend and style to satisfy the consumer oriented psychology of young people.