Business-driven is the core of Newplan design philosophy. We meet client challenges with a simple, yet powerful three-part process that integrates brand value, marketing demand and the consumer desire, turn business thinking into innovative design solution and help our clients succeed finally in the marketplace.
We gather industry information, unscramble customer's brand and marketing strategy, collaborate closely with client to position the market segment of their product through the analysis of competitor and targeted products and the research on market trend. This is the base for the product and design strategy tailored to clients.
Identify customer requirement → Analyze the competitiveness of client's product →Make design strategy
We realize user needs through user-central design methodology; Inter-disciplinary researchers, designers and engineers generate as many creative concepts in brainstorming meetings. The funneled concepts will be visualized in sketch, 3D graphic and prototype and reviewed in different stage. The final winners will conduct detailed design and be prototyped continually until its accepted and realized into product by our clients.
Produce the concepts→Visualize the concepts→Detailed design→Engineering design
In order to guarantee the accurate transition to solution commoditization，we track the whole production process and provide the associated engineering service.