According to Newplan’s market research to HKC's market position, We suggest to keep the design style ‘neutral’ and ‘classic’，instead of designing creative product or following the fashion frontier.

The design is specially made for the IPOD MP3 and MP4, and gives ease for people working in the office, who do not have time to enjoy music in the day time. The targeted age group is between 24 and 40 years old. The top big buttons are very convenient and user friendly.

The product is made by light industrial plastic and highly glossy painted in white. Sports and fashion go well together: A metal sporty ring is added and highlighted. It can be carried by hand or used with a cord, as long as you do not mind the weight of the player. The unique sliding camera is another outstanding feature and makes the product even more popular with a young audience

Smart use of cubic elements, simple and pratical and timeless.

The virgin product is tailor-made for Netac. It looks simple, feels good and matches the wave of new technical life as a mobile storage.